The Thrifty Cat

In fall 2025, UK Recycling opened The Thrifty Cat, UK’s campus free store. I collaborated with the UK Recycling student intern who pioneered The Thrifty Cat’s creation to create the branding identity for the new campus student resource.

The goal for The Thrifty Cat brand was to curate a visual identity that would resonate with University of Kentucky students and the free store's mission of reducing waste and providing for students with emergent needs. The result was a  visual personality for the free store that would be memorable, fun and connected to the University of Kentucky’s brand. The brand process culminated in the creation of Thrifty, The Thrifty Cat’s mascot.

Utilizing the newly created brand identity, I created a logo and variations, graphic illustrations, and wayfinding signage.

One of The Thrifty Cat's wayfinding signage.

The Thrifty Cat's primary and secondary logo including it's black and white color variations.
Thrifty's Character sheet design displaying the cat's unique features like their paw print, their long pointy and curved ears, and lack of eyes and mouth.
An assortment of illustrations of Thrifty hiding, napping, playing and trying on accessories.
Wayfinding Signage & Graphic Illustrations
Door wrap for The Thrifty Cat's entrance.
Door wrap for The Thrifty Cat's entrance.
Exterior Signage outside of the building.
Exterior Signage outside of the building.
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