At the end of the 2024 football season, a Big Blue Recycling Crew student intern reached out to UK Recycling about a marketing idea she had for the 2025 football season. When she approached us, she was hesitant about her creative ability and wasn’t sure how to make her vision reality. I said something along the lines of, “Don’t worry about it because I do.”
The student created a mood board and we discussed her vision for the button campaign. My creative process began with analog tracing and sketching of the images before I digitized and colored them. My goal was for each button to stand out on its own, but also be a cohesive set.
A close up of the UK Helmet pin being worn by a UK student.
"Nobody Recycles like Big Blue Nation" buttons. (Left to right) UK Helmet, the Wildcat: #1 Recycler, Scratch
"Nobody Recycles like Big Blue Nation" buttons. (Left to right) "recycling hearts BBN" bobcat, America Recycles Day, Family Weekend 2025
"Nobody Recycles like Big Blue Nation" Cat Walk design.